Binocular is a design partnership based in New York City. The two principals, Joseph Cho and Stefanie Lew, engage the design process with a dual perspective that is informed by their respective backgrounds in architecture and art history.

Looking critically at every element of a project, Binocular delivers intelligent design solutions that are characterized by their clarity, precision, and attention to detail.

Binocular designs books, fine art catalogues, and other printed matter, as well as graphic identity systems, websites, exhibitions, and environments.

A selection of our book design work can be viewed on this website.


Some of our international clients, who include publishers, museums, cultural organizations and other institutions, universities, architects, and galleries, are listed below.

Abrams Books
Art Institute of Chicago
Atelier Seraji Architectes, Paris
Berkshire Botanical Garden
Birkhäuser, Basel/Berlin
Black Barn Editions
Center for Architecture, AIA/NY
Circa Press, London
Cornell University
Criticat, Paris
Galerie Pugliese Levi, Berlin
Guggenheim Museum
Hong Kong Palace Museum
La Galerie d'Architecture, Paris
The Menil Collection
The Metropolitan Museum of Art
National Gallery of Art, Washington
The Norton Museum
Oxford University Press
Philadelphia Museum of Art
Princeton University
Princeton University Art Museum
Princeton University Press
Rizzoli International Publications
Rome Chamber Music Festival
Rubin Museum of Art
Tang Center for East Asian Art
University of Chicago Press
University of Pittsburgh Press
W.W. Norton
Yale University Art Gallery


Binocular's design work has been recognized for its excellence on multiple occasions, including several awards from the American Institute of Graphic Arts (AIGA) in its highly-respected, annual competition, 50 Books/50 Covers. The studio's work has also received honors from the New York Book Show, the Association of American University Presses (AUUP), and the American Alliance of Museums (AAM).


binocular design ltd
201 west 16th street
new york, ny 10011
t: (212) 243-9337
e: info[at]binoculardesign.com